Monday, March 9, 2009

Next project: Collateral mailer brochure

DUE: Wednesday, 03.25.09

Hello all-
So the next project we are going to start on is your collateral brochure. In this piece, you'll create a well-designed brochure that is a self-mailer. It can be a bi-fold, a tri-fold, or any other fold you are creative enough to come up with, as long as it is practical and mailable. Think about these considerations in addition to the wonderful design you'll come up with. ;)

Between now and Wednesday, try to find some print collateral that you think has a strong design. Also, start writing up your copy for the brochure. Think about the kind of business you are promoting and what information they need presented. You can get your content from any pre-existing marketing materials your company has, but these materials should not impact your visual design; remember, you are creating a whole new brand.

Come in with ideas to start sketching on Wednesday. This project is due two weeks from Wednesday, so these last few deadlines will come more quickly than anything else has previously. Plan accordingly!

Take care, and good work today! :)

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