These were taken from a cool magazine called "Computer Arts Projects". Its current issue is about "From logo to brand" (Tres Swygert posted it on his blog).
"A logo is a visual insight into a brand experience. If it helps you understand the experience you will have, then it's a great logo."
- Steve Liska, Liska+Associates
"Look at branding in a holistic way - a weak language style detracts from great aesthetics, and great design applied across the wrong materials is an opportunity lost."
- Alun Shooter, The District
"Keeping a brand fresh is often about stripping away visual clutter and paring an identity back to its simplest, most potent expression."
- Michael Berthon, English & Pockett
"A great logo must exhibit appropriateness, clarity, flexibility, strength, and surprise."
- Ken Carbone, Carbone Smolan Agency
"A successful brand identity should be iconic and memorable, encapsulate the traditions, the reality, and the aspirations of any organization."
- Zoltan Czaki, Tribal DDB London
Just some food for thought! :)
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